Pilates

Reach the right member at the right moment with automations tailored to class levels, class types, visit frequency, and more. Build lifecycle campaigns that feel personal — from first class welcome sequences to win-back flows for lapsed members. Think Klaviyo-level segmentation, built specifically for Pilates.

Give your members the experience they paid for — with booking windows, late cancel fees, and perks that automatically adjust based on membership tier. Traveling members can unlock tier-based upgrades at partner locations, keeping loyalty intact no matter where they practice. Every membership level gets its own rules, so your front desk never has to make the call.

AXLE Capture turns your front-of-house tablet into a smart data collection tool — quietly filling in missing emails, phone numbers, and birthdates as members check in. Unsigned liability waivers and membership contracts get surfaced automatically, so nothing slips through the cracks. And when a member hits a milestone or birthday, AXLE makes sure the moment gets celebrated.

Member feedback collected inside the consumer app is anonymized and transformed into clear, constructive monthly report cards for your instructors. No awkward conversations, no guesswork — just actionable insights delivered automatically. Your team gets the coaching they need, and your culture stays positive.

Turn consistent attendance into something members look forward to with gamified rewards built into the studio experience. Unlock badges, earn points, and keep weekly streaks alive — giving members a reason to show up even on tough days. A little friendly competition goes a long way toward building a community that stays.

Members text in with questions about class availability, waitlists, or account issues — and AXLE responds instantly and intelligently without your front desk lifting a finger. Every conversation is logged, tracked, and handed off to a human when it needs to be. Less inbox chaos, more meaningful connections.