Overview
Enterprise-level CRM, communications, and marketing technology built for high-growth businesses.
Explore Our Mission & ValuesBuilt to solve real operational gaps across fitness, wellness, and personal care businesses, AXLE replaces fragmented systems with a single, connected solution that drives efficiency, clarity, and growth. The approach is straightforward: identify what’s not working for your business, fix it properly, and deliver solutions that actually impact the business. Every feature is designed with intention so businesses can operate without friction.
Whether you’re an emerging business preparing to scale or a multi-location brand already in growth mode, AXLE meets you where you are and builds forward. The platform goes beyond out-of-the-box software by executing customizations that align with how your business truly operates. The team works closely with clients to implement, refine, and evolve solutions over time. The result is a system that supports both immediate needs and long-term expansion.
TRUSTED BY GROWING BRANDS
Our Team
We’ve grown organically with a long-tenured team, ensuring consistent support and deep historical knowledge to help you succeed.
Nolen Young
Founder
Yancey Vanderwielen
VP, Growth & Customer Success
Richard Geisler
VP, Creative Director
Kristen Piekiel
VP, Lead Generation and Strategy
Ty New
Business Operations Manager
Samantha Salas
Manager of Professional Services
Lexia Farris
Sr. Marketing Manager
Karin Thon
Marketing Manager
Steve Ali
Lead Engineer
Nolen Young
FounderNolen launched AXLE in 2016, building on technology he originally developed for the dental and medical industries. His goal was to eliminate disconnected platforms and create a centralized system with true cross-functionality, enabling synchronized, chain-reaction operations across products. Recognizing a gap in solutions for scaling multi-location businesses, he brought that vision to life and has grown it into a platform serving multiple sectors across 2,000+ businesses on six continents.
In addition to these team members, our company includes many behind-the-scenes experts dedicated to delivering the highest quality development and execution as efficiently and on time as possible.