Custom Branded Apps for Fitness & Wellness
Go beyond the standard booking app.
Give your members a premium mobile experience built around your brand. AXLE creates fully branded fitness and wellness apps with seamless booking, personalized pricing, loyalty programs, social features, and custom functionality. Designed for growing, multi-location brands, our apps integrate with your existing booking platform, delivering a better member experience without replacing the systems you already rely on.
REFERRALS & LEAD GEN
Turn members into advocates.
Empower members to seamlessly bring a guest using a buddy pass or an available class credit. With built-in tools to share exclusive trial offers directly to their contacts, your community grows organically while the app handles the friction of sign-ups and booking.
GAMIFICATION & REWARDS
Build unbreakable habits.
Boost retention and class attendance with a built-in loyalty program and interactive leaderboards. Members can opt into studio challenges for yoga and fitness communities (like “5 Classes in 10 Days”), earn digital badges, track their weekly streaks, and redeem points for vouchers – turning fitness into a habit they can’t break.
IN-APP PRICING CONTROL
Fully customized pricing options.
Set pricing rules for who’s buying. Offer member-only rates and reward loyalty tiers with exclusive discounts. Hide what doesn’t apply. Surface what does. Every client sees a personalized experience built for exactly where they are.
SOCIAL BOOKING
Make booking social.
Friends work out together. Our app syncs with their phone contacts, letting members find friends and see what classes they’re taking. The app can automatically suggest adjacent spots so they can book together, while AI-driven recommendations suggest the perfect next class based on their history.
Works With Your Existing Booking Platform
Keep the system you trust. Elevate the experience your members see.
AXLE’s premium branded apps integrate with booking platforms like Mindbody and Mariana Tek, using your existing scheduling, membership, and customer data to power a customized mobile experience.
No need to replace your booking system. AXLE extends your existing technology with flexible features tailored to your brand and business. From custom booking flows and pricing to cross-location access and loyalty programs, give your members more while staying connected to the platform you already use.
Check-in & Access
Utilize proximity tracking and geolocation for seamless self check-in, and integrate with your access controls for digital door unlocking directly from the app.
Pick a Spot
Display interactive studio layouts so members can secure their favorite bike or mat before they arrive, creating comfort that encourages attendance.
Cross-Regional Booking
Provide a unified experience across multiple locations. Clients can book seamlessly without the headache of managing multiple accounts or passwords.
Passwordless Login
Eliminate login friction. Clients securely access their accounts using their email and a simple 6-digit verification code - no passwords to remember.
Segmented Push Notifications
Stop blasting your whole list. Send targeted, custom push notifications to specific segmented lists, like top-ranked members or those with expiring packages.
Auto Calendar Sync
Reduce no-shows by automatically syncing class bookings and appointments directly to the member’s native iOS or Android device calendar.
Digital Waivers & Contracts
Prompt new and existing members to seamlessly review and sign liability waivers and membership agreements natively on their device before booking.
Smart Profile Completion
Automatically prompt members to complete missing profile data like phone numbers, birthdates, emails, emergency contacts, or billing information.
Intelligent Payment Handling
Suspend booking privileges for declined payments or configure custom rules to allow specific members to book unpaid classes based on your studio's policies.
Premium Features
VIP Loyalty Tiers
Introduce status tiers (e.g., Silver, Gold, Platinum) equipped with tiered perks like extended headstart booking windows or free monthly guest passes
Wearables Integration
Provide native companion apps for Apple Watch and Garmin, and sync completed workouts and active minutes directly to Apple Health and Google Fit.
Native Music Integration
Seamlessly embed Spotify or Apple Music into instructor profiles so members can listen to their favorite coach's playlists outside of class.
FAQs
Everything you wanted to ask before the demo.
Is the app natively integrated with my booking software?
Yes. Client profiles, appointments, memberships, package balances, and schedules sync automatically in real-time. There is no double entry, no lag, and no guesswork.
How customizable is the app to our specific brand?
The app is completely white-labeled. From colors and logos to dynamic app icons and custom light/dark themes – it looks and feels 100% like your brand, not ours.
Can we choose which features to enable?
Absolutely. The app is highly modular. Whether you want to hide pick a spot, enable specific gamification tools, or toggle on premium Apple Health integrations, you have complete control over the feature set your members see.
How long does it take to launch our branded app?
Once we have your brand assets and booking system credentials, we can typically get your app built, approved, and live in the Apple App Store and Google Play Store in just a few weeks.
Will my members need to create new accounts to use it?
No. They simply log in using the email associated with their existing client profile in your booking system. We even use passwordless 6-digit code verification to make their very first login entirely frictionless.
Do we have to manage App Store updates ourselves?
Nope. We handle all ongoing maintenance, bug fixes, and new feature rollouts behind the scenes to ensure your app stays lightning-fast and up-to-date with the latest iOS and Android requirements.
Can we send push notifications to specific groups of members?
Yes! Instead of generic blasts, you can send segmented push notifications to targeted lists – such as members on a specific membership tier, those with expiring packages, or top-attending clients.
Does the app handle digital waivers and agreements?
Absolutely. New and existing members are prompted to review and sign liability waivers or membership agreements natively on their device before booking, ensuring total compliance.
How do the gamification and rewards features work?
The app includes a built-in loyalty program. Members earn points for taking classes or hitting milestones, which they can redeem for free classes, buddy passes, or merchandise. You can customize the point values and rewards to fit your business goals.
Can our members buy retail items or add-ons in the app?
Yes. You can offer quick purchase add-ons like water, towel rentals, or specific retail items directly within the class booking flow to drive incremental revenue.
Built for what comes next.
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