Custom Development
Technology tailored for your exact business model.
Growing fitness and wellness brands have unique needs. From custom app features and purchase flows to registration experiences and hardware integrations, AXLE builds tailored solutions that extend your existing systems and bring your vision to life.
Custom App Features
Your brand deserves an experience that feels entirely yours. We build and maintain custom mobile app features tailored to your exact specifications, giving your members a premium, native experience for booking, account management, and engagement that perfectly matches your in-studio experience.
Conversion-Optimized Purchase Pages
We build custom checkout flows, landing pages, and promotional purchase pages designed specifically for your sales process. Whether you need specialized intro offers, dynamic pricing tiers, or unique bundle sales, our custom pages are engineered to remove friction and drive higher conversion rates.
Tailored Registration Flows
Standard onboarding doesn't work for every business model. We develop custom registration and onboarding flows that capture exactly the information you need, handle complex waiver requirements, and route new members into the appropriate journeys the moment they sign up.
Custom CRM Modules
Go beyond standard data with custom modules built directly into your CRM. We develop specialized tracking for performance testing, member assessments, and progress logging, giving your staff the exact tools they need to track client success and build highly personalized retention campaigns based on those results.
Seamless Hardware Integrations
Your software should talk to your equipment. We build custom integrations that serve as middleware between spin bikes or recovery tools, ensuring that performance data flows seamlessly from the equipment directly into the member's profile and your CRM for a truly connected ecosystem.
Let's build what's next.
Have a unique challenge or ambitious idea? AXLE partners with growing fitness and wellness brands to build custom solutions that connect systems, streamline operations, and create better client experiences.