Products
- CRMCentral hub to manage clients, automations, and operations.
- Consumer AppBranded mobile app for booking, buying, and engagement.
- TalkUnified phone and messaging with full CRM integration.
- CaptureIn-studio tablet for check-ins, data capture, and onboarding.
- LeadGenDrive new prospects through coordinated search and social campaigns.
- Custom DevelopmentTailored solutions extending our platform with custom features.
Solutions
- PilatesBuilt for high-growth pilates studios and multi-location brands.
- YogaDesigned for yoga studios focused on retention and community.
- BarbershopsModern tools for barbershops managing clients and bookings.
- SalonsSystems for salons driving revenue, retention, and efficiency.
- Spas & WellnessElevated tools for spas delivering premium client experiences.
- Personal CareFlexible solutions for diverse, appointment-based businesses.
Company
- OverviewLearn who we are, what we build, and why
- Mission & ValuesOur principles guiding decisions, innovation, and client success.
- Case StudiesReal client success stories with measurable growth and results.
- News & UpdatesLatest company announcements, product releases, and improvements.
Help
- Help OverviewLearn about support tiers, response times, and service levels.
- Knowledge BaseStep-by-step guides and answers to common questions.

News & Updates

AXLE Introduces Nova AI, the Autonomous AI Sales Agent for Boutique Wellness BrandsMay 14, 2026

AXLE has announced Nova AI, an autonomous AI sales and engagement agent built specifically for boutique fitness and wellness brands. Integrated directly into the AXLE CRM platform, Nova AI automatically nurtures leads, follows up with members, overcomes objections, and drives bookings while escalating conversations to human staff when needed.

AXLE Launches AXLE Talk v2.0, a Rebuilt Mobile Communication Platform for Modern StudiosApril 22, 2026

AXLE Talk v2.0 is a fully rebuilt mobile communication platform designed for modern fitness and wellness businesses. The platform combines calls, texts, email, AI-powered tools, CRM timelines, and customer profiles into one streamlined mobile experience built for fast-moving teams.