LeadGen
New leads in your studio, every single month.
We run your paid ads across Facebook, Instagram, Google, and TikTok, then funnel every lead straight into your AXLE CRM and booking system. You focus on closing the sale. We focus on filling the funnel.

GOOGLE + META + TIKTOK
The platforms work together.
Google catches the people actively searching “Pilates near me.” Meta and TikTok keep your studio in front of them while they scroll. Most people don’t act the first time they see an ad. It can take 7 to 20 views before someone clicks, so we orchestrate every platform to compound your visibility instead of competing for it.

LANDING PAGES THAT CONVERT
Built for the offer, not the brand tour.
Sending paid traffic to a homepage is how budgets get burned. We build a focused landing page for every campaign, anchored on your intro offer or founders special, with one clear call to action and a frictionless form. Less browsing, more booking.

Multi-Platform Paid Ads
We run your paid campaigns across Facebook, Instagram, Google, and TikTok so you show up where your prospects actually are. Search intent on Google. Scrolling attention on Meta. Discovery on TikTok. All managed by one team.
Conversion-Built Landing Pages
We don't send paid traffic to your homepage. Every campaign points to a custom landing page built around your intro offer or grand opening special, with a clean, simple form designed to remove friction and convert.
Leads Direct to Your CRM
Every form submission flows straight into the AXLE CRM, automatically creates a profile in your booking system, and triggers your automations. No spreadsheets, no manual entry, no leads slipping through the cracks.
Smart Retargeting
We install tracking pixels on your website and ads so we can re-serve content to anyone who visited but didn't submit their info. Warmer leads. Higher conversion. Lower cost.
Weekly Optimization
Every single week, our team prunes underperforming keywords, adds new ones, refines targeting by zip and income, swaps creative, and tightens the copy. Your campaigns get sharper as your studio grows.
Real-Time Reporting Dashboard
A live dashboard shows every dollar spent, every click, every lead, and your true cost per lead. View it on your phone, your laptop, or together with us on the monthly review call.
FAQs
Everything you wanted to ask before the demo.
What platforms do you run ads on?
We run paid campaigns across Facebook, Instagram, Google, and TikTok. Together, those platforms cover the people actively searching for studios like yours and the people scrolling who haven’t realized they need you yet.
How does pricing work?
You pay a flat monthly management fee per location, plus your own ad spend (paid directly to the platforms). Our team handles the strategy, setup, tracking, and ongoing optimization. No surprise invoices.
How much should I budget for ad spend?
Bigger budgets get bigger results. $200 a month works out to about $6 a day, which is a tiny trickle of impressions. Steady, meaningful visibility takes a real investment, and we’ll recommend a budget tier based on your market and goals during onboarding.
How long until I see leads coming in?
Most studios start seeing leads within the first week of campaigns going live. Cost per lead and conversion rates continue to improve over the first 30 to 60 days as our team optimizes targeting, creative, and keywords.
Do I need to build my own landing pages?
No. We design and build a custom landing page for every campaign, focused on your intro offer or grand opening special. You don’t need a designer, a developer, or a website team.
Where do my leads end up?
Every lead flows directly into the AXLE CRM and is auto-created as a profile in your booking system. From there, your follow-up automations take over. Meta lead forms connect the same way, no manual exports needed.
What is retargeting and why does it matter?
Retargeting uses tracking pixels to recognize people who visited your site or interacted with an ad and didn’t convert. Those people already showed interest, so re-serving them ads turns warm prospects into booked leads at a much lower cost than cold traffic.
Will you target my existing members by accident?
No. We use your customer data the right way. Existing members are filtered out of paid campaigns, and we use that same list to build “similar audiences” of people who match your best clients but haven’t joined yet.
How is AXLE different from other ad agencies?
Every agency buys from the same Google and Meta auctions. The difference is execution. AXLE LeadGen is built into the same ecosystem as your CRM and booking system, so leads, automations, attribution, and reporting all live in one connected funnel instead of scattered across five tools.
How often do we talk?
We meet once a month for a focused 30-minute review call where we walk through performance, spend, leads, cost per lead, and what we’re optimizing next. Self-schedule it at your convenience. Extra strategy or support calls are available when you need them.
What kind of reporting do I get?
You get a real-time dashboard that shows every dollar spent and every action taken: spend, clicks, leads, cost per lead, and bookings. View the ads currently running. View attribution. Sleep well knowing exactly what your money is producing.
Do I need to provide content or photos?
Strong organic content makes paid ads perform better. Real, high-quality photos and videos of your members and classes set the tone for your prospects, and we’ll use that content in your campaigns whenever possible. If you don’t have it yet, we’ll guide you through what to capture.
Will AXLE close sales for me?
No. Our job is bringing qualified traffic in the door. Your team’s job is converting those leads into intro-offer clients and then into members. Ads create the opportunity. The studio experience closes it.
How do I get started?
Click “Get a Free Demo” at the top of the page. We’ll walk through your goals, your market, and a recommended budget, and have your first campaigns live shortly after.
Built for what comes next.
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