Fitness CRM & Marketing Automation
Built to drive growth, retention, and conversion.
Stop juggling disconnected platforms. AXLE brings CRM, marketing automation, lead management, and customer communications together for growing fitness and wellness brands. Connected to your existing booking system, AXLE helps you convert more leads, retain members, and scale across every location.
VISUAL MARKETING AUTOMATIONS
Automate your entire customer journey.
Design complex, multi-step workflows with an intuitive, canvas-based logic builder. Seamlessly weave together automated emails, SMS messages, and internal staff tasks into a single flow. Trigger actions instantly based on client milestones, missed classes, or periods of inactivity to nurture leads and engage members while you sleep.
Email & SMS Campaigns
Reach your audience instantly.
Craft beautiful, responsive, and high-converting emails without writing a single line of code using our drag-and-drop builder. Cut through the noise with high-deliverability mass SMS broadcasts. Use smart scheduling to send at the optimal time, or throttle delivery to manage inbound call volume effectively.
ENTERPRISE REGION MANAGEMENT
Cluster locations intelligently by growth stage or region.
Group locations into custom operational clusters based on region, market maturity, ownership structure, pre-sale status, or performance tiers. Deploy campaigns, reporting, permissions, and operational workflows to specific groups of fitness and Pilates studios without managing locations one-by-one. Designed for fast-growing brands that need centralized control with localized execution.
GRANULAR PERMISSIONS
Control access with precision.
Configure detailed role-based permissions across every part of the platform. Define exactly what each user can view, manage, edit, or export across locations, teams, reports, customer data, marketing tools, and operational workflows. Built for growing organizations that require flexibility, accountability, and enterprise-level control.
BUSINESS PHONE SYSTEM
Calls, texts, and CRM activity in one mobile app.
AXLE Talk is an optional add-on that extends AXLE with a fully integrated business phone system and mobile app. Keep calls, texts, contacts, and conversations directly inside the CRM while giving your team the flexibility to stay connected from anywhere.
Our re-imagined mass campaign engine delivers enterprise marketing with true conversion tracking for booking-based businesses. No retrofitted ecommerce software here.
Drag-and-Drop Email Builder
Craft beautiful, responsive, and high-converting emails without writing a single line of code using our intuitive visual editor.
Conversion Tracking
Define custom conversion events based directly on your booking system data to determine true campaign ROI and revenue attribution.
A/B Testing & Optimization
Test subject lines, content variations, and send times to continuously improve your campaign performance and maximize engagement.
Advanced Campaign Analytics
Track opens, clicks, conversions, and revenue attribution with deep statistical reporting to continuously optimize your marketing spend.
AXLE SmartPace AI
Leverage predictive AI to automatically determine the optimal cadence and timing for mass campaigns, preventing fatigue.
Custom HTML & Code Blocks
Give your design team full control with custom HTML imports, dynamic content blocks, and advanced CSS styling capabilities.
Put growth on autopilot. Build multi-step automations that nurture leads, encourage members, and factor in activity across your entire network.
Visual Journey Builder
Design complex, multi-step customer journeys with an intuitive, canvas-based logic builder that anyone can use.
Omnichannel Workflows
Seamlessly weave together automated emails, SMS messages, and internal staff tasks within a single automated flow.
Behavioral & Event Triggers
Launch automations instantly based on specific client actions, milestones, missed classes, or periods of inactivity.
Pre-Built Template Library
Launch campaigns faster with a library of proven, high-converting automation templates organized by category and goal.
Multi-Location Campaign Routing
Deploy global automation strategies while maintaining localized sender identities, dynamic variables, and custom routing.
Private Checkout Pages
Generate secure, one-click purchase links directly within automated workflows to reduce friction and drive immediate sales.
A CRM built for multi-location fitness brands. Manage leads, streamline follow-ups, and close more sales across every studio.
Unified Messaging Inbox
Manage SMS, email, and app notifications from a single, intuitive conversation view that keeps your team aligned.
Visual Pipeline Management
Visually manage your sales pipeline and track booking and sales activities in real-time across your entire team.
Smart Follow-Up Buckets
Automatically group clients into prioritized, daily follow-up queues based on real-time data and lifecycle stages.
Speed to Lead Tracking
Monitor and optimize response times with dedicated reporting to ensure no hot lead is ever left waiting.
Geographic Client Mapping
Visualize your audience on an interactive map to build location-based segments and optimize regional marketing efforts.
Granular Tagging System
Apply custom tags to build hyper-targeted micro-segments for incredibly personalized and relevant outreach.
Lead Intent Scoring
Automatically score leads as cold, warm, or hot based on message content and response times, complete with suggested follow-up dates.
PremiumAutomated Lead Capture
Seamlessly capture, track, and manage new prospects from initial interest to final conversion using AXLE Capture forms.
PremiumDynamic Behavioral Segments
Automatically update and sync client lists in real-time based on purchase history, attendance patterns, and engagement.
PremiumEverything you need to run and grow your studio. From AI-powered communication to advanced staff permissions, AXLE gives your team the tools to move faster, stay organized, and scale smarter.
AI Magic Responses
Stop typing the same reply ten times a day. AI drafts context-aware responses using conversation history and client profiles.
AI Conversation Summaries
Catch up on any conversation in 5 seconds. AI auto-generates clean summaries of long threads so staff can jump right in.
Quick Text Management
Save your most-used messages as reusable templates. Confirmations, directions, and deposit policies are just one tap away.
Granular Roles & Permissions
Create custom staff roles with precise permissions (RBAC) to control exactly what users can see, edit, and export.
Class Management & Layouts
Effortlessly manage class rosters, instructor assignments, capacity limits, and interactive class layouts.
Appointment Booking & Sessions
Streamline one-on-one sessions and private appointments with a dedicated, frictionless scheduling flow.
Performance & Revenue Reports
Gain actionable insights with comprehensive reports on sales, attendance, conversions, and revenue.
Instructor Ratings & Milestones
Track instructor performance, member ratings, and class milestones to ensure top-tier experiences every time.
NPS & Feedback Scores
Measure client satisfaction and gather actionable feedback with automated Net Promoter Score tracking.
Short URL Domains
Manage custom, branded short links for cleaner SMS marketing and highly accurate click tracking.
Opt-Out & Privacy Management
Maintain strict compliance with granular Do Not Disturb (DND) controls and automated unsubscribe handling.
Multi-Region Management
Group locations into logical regions to streamline reporting, deploy global strategies, and manage regional staff access.
Social Media Audience Sync
Automatically sync CRM segments with Facebook, Instagram, and TikTok Custom Audiences for seamless ad retargeting.
PremiumGamified Referral Tiers
Expand "Bring a Friend" into a multi-tiered, gamified ambassador program with unlockable perks and public leaderboards.
PremiumNext Best Action (NBA) Engine
AI-driven prompts for sales staff, suggesting the exact script, channel, and offer to close a specific lead based on historical data.
PremiumLive Stream Integration
Offer virtual classes and manage live stream links directly through the platform for your remote members.
PremiumPredictive Churn Scoring
AI models analyze attendance drop-offs and engagement to flag at-risk members days or weeks before they cancel.
PremiumIntegrated Phone System Add-On
Seamlessly extend your CRM with our phone add-on to manage calls, voicemails, and routing directly alongside texts and emails.
PremiumFAQs
Everything you wanted to ask before the demo.
Is AXLE seamlessly integrated with my booking system?
Yes. Client profiles, appointments, memberships, package balances, and schedules sync automatically in real-time from systems like Mindbody, Zenoti, and Mariana Tek. There is no double entry, no lag, and no guesswork.
Can AXLE replace my current email marketing platform like Klaviyo or Mailchimp?
Absolutely. AXLE is built to be a complete replacement for standalone marketing platforms. We offer a drag-and-drop email builder, advanced segmentation, A/B testing, and visual automation journeys – all natively connected to your studio’s live data.
How does the visual automation builder work?
Our canvas-based logic builder allows you to design multi-step customer journeys. You can trigger actions based on specific client events (like a missed class or a milestone), and seamlessly weave together automated emails, SMS messages, and internal staff tasks.
Can I send mass SMS campaigns?
Yes. AXLE supports high-deliverability mass SMS broadcasts. You can use smart scheduling to send at the optimal time, and even throttle delivery to manage the resulting inbound call volume to your front desk.
What makes your segmentation “advanced”?
Our segments are dynamic and behavioral. They update in real-time based on purchase history, attendance patterns, and engagement. You can also apply custom tags to build hyper-targeted micro-segments for incredibly personalized outreach.
How do the AI features like Magic Responses and Summaries work?
Our context-aware AI analyzes the client’s profile and conversation history to draft perfect replies (Magic Responses) or generate 5-second recaps of long threads (Conversation Summaries), saving your staff hours of reading and typing.
What is AXLE SmartPace?
SmartPace is our predictive AI feature that automatically determines the optimal cadence and timing for client communications. It ensures you stay top-of-mind without causing message fatigue or high opt-out rates.
How do you handle lead management and sales pipelines?
AXLE features a visual pipeline management tool and smart follow-up buckets. Leads are automatically grouped into prioritized daily queues, and we track speed-to-lead metrics to ensure your team responds instantly. We even provide Lead Intent Scoring to gauge if a prospect is cold, warm, or hot.
Can I manage multiple studio locations from one account?
Yes. Our Multi-Region Management allows you to group locations, streamline reporting, and deploy global automation strategies while maintaining localized sender identities and custom routing.
Does AXLE include a phone system?
We offer a seamlessly integrated phone system as an add-on. It acts as a natural extension of the platform, managing calls, voicemails, and routing directly within the CRM so your front desk has the full context of every client interaction in one unified inbox.
Is AXLE CRM designed for multi-location fitness brands?
Yes. AXLE helps fitness and wellness brands manage leads, campaigns, customer communications, and reporting across multiple locations. Centralized controls and location-specific workflows support consistent execution as your business grows.
Does AXLE replace my existing booking software?
No. AXLE complements your existing booking platform, integrating with systems such as Mindbody and Mariana Tek. Your booking system continues managing scheduling and reservations while AXLE adds CRM, marketing automation, lead management, and communications.
Built for what comes next.
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